New Book Review: "The Personal MBA"
New book review for The Personal MBA: Master the Art of Business, by Josh Kaufman, Portfolio / Penguin, 2010:
Of the many reviews I have written here, writing a review for this text was among the most difficult because "The Personal MBA" has a large target market consisting of a wide variety of potential readers, and the vast majority of reviews here are very positive. Because of this situation, I fall back on my review philosophy, which is to write as objectively as possible, taking into account the claims of the author in terms of their goals, as well as comparing to other materials in the marketplace. What is not necessarily fair is to write solely based on my knowledge or experience, which often times does not match the backgrounds of the target audience.
Admittedly, this text is very well written. The writing style and organization of Kaufman contributes greatly to readability, and I enjoyed this aspect of this book. Many business works have a lot of fluff, and in general most of this text provides substance that will be appreciated by many readers. In addition, the history behind this book is interesting in that it came about as a natural step after the author created a heavily visited blog listing books and resources he had found valuable in his studies, so readers can be assured that this text was not written from an ivory tower perspective but resulted directly from reader interest.